"I cannot think of a more timely read. In today's ambiguous, rapidly changing and sometimes brutal workplace Never Say Whatever should be required reading. With his usual candor and humor Rich Moran has provided a primer on the importance of making small decisions. After reading the book you will blanch at the "whatever" word. A must read for those beginning their careers."

—KERRY A. DOLAN

Assistant Managing Editor, Forbes Magazine


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"I cannot think of a more timely read. In today's ambiguous, rapidly changing and sometimes brutal workplace Never Say Whatever should be required reading. With his usual candor and humor Rich Moran has provided a primer on the importance of making small decisions. After reading the book you will blanch at the "whatever" word. A must read for those beginning their careers."

 

—KERRY A. DOLAN

Assistant Managing Editor, Forbes Magazine

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Praise for Never Say Whatever

Russell Hancock, President and CEO, Joint Venture Silicon Valley

“There are a lot of smart people out there, but Richard Moran is all that and more: he's sensible. 

Never Say Whatever takes common sense to a new level.”

—Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business 

“The new Golden Rule of business just might be "Never Say Whatever."  

The realization that small decisions matter is the key to success.”

Erwin Chemerinsky, Dean of Berkeley Law School

“Any entrepreneur with a "whatever" attitude is doomed to a "whatever" outcome.  

Moran rightfully points out the danger of "whatever" and how to avoid it. It's a very useful reminder and an important book at a time when apathy can creep into our lives.”
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Praise for Never Say Whatever

Russell Hancock, President and CEO, Joint Venture Silicon Valley

“There are a lot of smart people out there, but Richard Moran is all that and more: he's sensible. 

Never Say Whatever takes common sense to a new level.”

—Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business 

“The new Golden Rule of business just might be "Never Say Whatever."  

The realization that small decisions matter is the key to success.”

Erwin Chemerinsky, Dean of Berkeley Law School

“Any entrepreneur with a "whatever" attitude is doomed to a "whatever" outcome.  

Moran rightfully points out the danger of "whatever" and how to avoid it. It's a very useful reminder and an important book at a time when apathy can creep into our lives.”
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Richard Moran

Rich Moran’s unique background allows him to provide a perspective about business and life that few others can share. He shares those unique observations in his latest book,

Never Say Whatever, How Small Decisions Make a Big Difference.

 

Moran has served as a CEO, a college president, a venture capitalist, and a top-level consultant.   He is a set of one.  He has worked for or with some of the world’s leading organizations including Accenture, Apple, News Corp, American Airlines, PG&E and many others. He prides himself on his matter-of-fact manner of consulting and believes that many parts of the business world are needlessly complicated.  He brings that perspective to bear as it relates to decision making in Never Say Whatever. 
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