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We Are All Perfct

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A new word has entered the business nomenclature. Trendy words and phrases come and go and some stick around longer than others. See: Think outside the box. The new word snuck into the business world jargon while we were still getting synergized and checking our bandwidth. It shows itself so often now that we don’t […]

I Want To Be Traded

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It happens in all professional sports for both men and women. Every year at certain time the players move around. Right now it is happening in the U.S. in basketball and baseball. Players are moving around like playing musical chairs. Dynasties are breaking up and being rebuilt and there are winners and losers. It’s a […]

We Are All Influencers

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Influencers are everywhere today.  Every celebrity is an influencer. Some cats and dogs are influencers that make a lot of money.  As influencers, athletes can change the trajectory of a team. Crazy Grandmas and every teenager with a camera is an influencer.  Every person in marketing knows that snagging a big influencer is the key to success for any consumer […]