Who knew that the potato chips market could be disrupted? When PopChips (https://www.popchips.com/) was introduced a few years ago the snack food market had to think about health and calories. Now, I see there are a bunch of new entrants (Tommy John, Mack Weldon and others ) into the men’s underwear department who are disrupting that business. It never occurred to me each morning as I was putting my underwear on that there was something to be disrupted.
But, it is happening. Disruption is all around us and is changing our lives for the good. New modes of transportation, new foods, new processes for nearly everything, new payment methods, new clothing, new devices, new content delivery modes…holy smokes.
When most people, even entrepreneurs, think of disruption, they are likely to think of concepts and products like the iPhone or Netflix or Skype. Think again. The new round of disruption is happening closer to home.
Just in the last few months, I talked to entrepreneurs who are disrupting the way we buy clothes that fit online. I have met with entrepreneurs who are disrupting the way schools raise money by replacing the dreaded bake sale and subscription drive. I met with an entrepreneur who is disrupting the market for drinking tea. The list goes on.
So, just when you think all the good ideas are taken, look around the room. The next big disruptive idea might be under your nose. We are living in a world where nothing is safe from disruption.
Have an idea for a better mousetrap?
I have written nine books about work and the workplace. One was a best-seller, all of them have garnered an audience because in the books I try to tell the truth and fill in the white space in the Employee Manual. Readers will know that a constant theme in my books is:
Stop Doing Stupid S**t.
The well of material never runs dry. In my first book, written years ago, there is a sentence that reads, “If you tell a racist joke or make a racist comment, you will be fired.”
The following sentence reads: “If you tell a racist joke or make a racist comment you deserve to be fired. “
The advice is not about free speech or dodging the HR police. The counsel is based on doing what is right, at work — or anywhere else. Colleagues are not developed around people who make inappropriate comments. Teams are not formed when one member is not quite right (NQR). The workplace becomes slowly toxic when co-workers are avoided based on attitudes.
Political correctness is not even a part of this conversation. Being a harsh critic is one thing. Being a racist and broadcasting is another and is just not acceptable. The rules for behaviors at work are changing. Social media usage and dogs are part of the work scene now just to name a few. Some rules in the new workplace make you scratch your head and wonder, WHAT? Other rules, like showing up, are constant.
And racism, in any form, should not and cannot be a part of work. When people, famous or not, are fired for racism, it’s a reminder of what is right.