Praise

I am a huge fan of Rich Moran’s writing. I once referred to him as the Mark Twain of business books. This time around he’s more like Ben Franklin, creating an almanac of big-little ideas that will enable you to make better decisions throughout your life and career. Packed with true, relevant, and often funny stories, and informed by decades of leadership experience, Never Say Whatever offers practical wisdom with huge impact. Read this book. More than once. Put it to use immediately.

—Jim Kouzesa

Coauthor of the bestselling The Leadership Challenge, and Fellow, Doerr Institute for New Leaders, Rice University

 
Rich Moran possesses an uncanny ability to understand life and to capture that understanding in clear, uncomplicated prose. In Never Say Whatever, Moran uses his observations of organizational life to make a compelling case that small decisions have huge, sometimes unanticipated effects—which means that people should take what they perceive as small decisions seriously. And never say “whatever,” as though those small decisions are unimportant.

—Jeffrey Pfeffer

Thomas D. Dee II Professor of Organizational Behavior, Graduate School of Business, Stanford University, and author of 7 Rules of Power.

Leaders who make all the decisions tend to shut down intelligence and energy in their teams. Yet, leaders who fumble or punt key decisions can have an equally diminishing effect. And when they do, they build a team with a “whatever” attitude. Moran’s book will help you make sharp decisions, increase your own impact, and build smarter, more impactful teams.
—Liz Wiseman

Author of Multipliers and Impact Players

Any entrepreneur with a "whatever" attitude is doomed to a "whatever" outcome. Moran rightfully points out the danger of "whatever" and how to avoid it. It's a very useful reminder and an important book at a time when apathy can creep into our lives.

—Geoffrey Moore

Bestselling author of Crossing the Chasm

Every generation has their own unique way of saying ‘whatever’ or ’whatevs.’ It is never a good thing to say and leads the speaker down a path of incessant malaise and discontent. Rich Moran shows us the way out of “whatever land” so you can achieve what you want to achieve and not dig yourself a hole that is harder to get out of. At a time when not giving a damn prevails where it shouldn’t, Moran takes us in the opposite direction in an engaging and funny way that will have you laugh out loud. This book will help you start making the smart small decisions.

—Lee Caraher

CEO Double Forte, author of Millennials & Management and The Boomerang Principle, and host of “Everything Speaks”

After reading Never Say Whatever, your life will never be the same. Every time you are tempted to say the dreaded "whatever" word you will be reminded that even small decisions matter. Rich Moran proves once again that much can be learned outside of traditional business training. With a perfect mix of common sense and humor, Moran has designed simple ways to find satisfaction at work and beyond.

—Dave Kerpen

NY Times bestselling author of The Art of People

There are a lot of smart people out there, but Richard Moran is all that and more: he's sensible. Never Say Whatever takes common sense to a new level.

—Russell Hancock

President and CEO, Joint Venture Silicon Valley

Rich Moran has a knack for tapping into subtle areas of behavior that we may not think about, but we should in order to be successful. "Never Say Whatever" is a perfect example. The "whatever" word should be banned from the vocabulary of any entrepreneur or manager. Reading this book will tell you why.

—Verne Harnish

Founder Entrepreneurs’ Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)

I cannot think of a more timely read. In today's ambiguous, rapidly changing and sometimes brutal workplace Never Say Whatever should be required reading. With his usual candor and humor Rich Moran has provided a primer on the importance of making small decisions. After reading the book you will blanch at the "whatever" word. A must read for those beginning their careers.

—Kerry A. Dolan

Assistant Managing Editor, Forbes Magazine

The new Golden Rule of business just might be "Never Say Whatever." The realization that small decisions matter is the key to success.

—Dorie Clark

Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business 

Getting people to pay attention to small decisions is the hallmark of a good leader. As Moran points out, those small decisions can lead to good things for the individual and the organization.

—Mark Farrell

Former Mayor of San Francisco

Now here is a book that can change the world by eliminating the modern equivalent of "we'll see", or ''maybe" from the decision making tool box. Thanks to Rich Moran for taking the decision to help end decision-less scenarios in our modern-day work environments.

—John Breslin

Professor, University of Galway